6 Digital Marketing Challenges for Startups
Every business and startup wants to grow not only on the field but on the internet as well. Today every startup and business knows digital marketing is the path to promote business online but it’s not as easy as it sounds. It’s not just about learning some digital marketing techniques and expecting yourself to perform well in the cut throat competition. Most of the small business and startups are struggling to make an effective online presence today and here are the 6 Digital marketing startup challenges.
1.Building a user-friendly website
A website is a base of when a business decides to go on the internet. Most of the small businesses start looking for professional web designers, or UI/UX designers who can make sites that both look pleasing aesthetically and delivering great user experience. Because the way your audience experience your online presence is a great factor in the success of your marketing efforts.
No doubt a poorly designed website will disappoint your audience’s expectations. Most of the audience judge businesse’s credibility based on their website design. They will also leave if your site is not attractive to them. In fact, 38% of people will stop engaging with a website if the content and layout is unattractive.
2.Segregation of Targeted audience
Small businesses and startups sometimes do not know exactly which audience to target and here’s the buyer persona comes in the account. Buyer personas are essential in the digital marketing world. They are semi-fictional representations of your ideal customers. You use real data about your existing customers and market research to fully develop and build your buyer personas. This is another common challenge for small businesses because most people assume this can take a good amount of time, especially if you need to collect real data from your current customers.
3.Generating unique & valuable content
Keep it always in your mind that your audience has a thirst of valuable content. Even if your website has good design and user interface it won’t give you the expected business in the absence of valuable content.
Content that is targeted and relevant to your buyer personas can attract the right visitors to your site. Ideally, you want to run a consistent publication schedule for your blog, record and edit video content and create shareable content for your social media channels. Overcoming this challenge usually involves hiring professionals to create content for you. Outsourcing content creation can take a lot of the burden off a small business team. Many small businesses hire agencies to take care of their content creation needs.
Now, even if you have great content but it is just a piece of content if you failed to deliver it to the right audience that could actually be your potential customers.
One of the best ways to promote content is through social media channels like Facebook, Twitter, LinkedIn, and YouTube. You want to build a strong following of relevant users who align with your buyer personas.
The best way to build and maintain this following is by hooking their attention by sharing insightful content that addresses their pain points and helps them pursue their goals.
You can schedule shares in advance and adjust messaging for each platform within tools like Buffer. These tools often include analytics reporting as well, so you can adjust your strategy based on what’s working and what’s not.
5.Generating new leads
The overall goal of content marketing is to earn the trust of your readers. When they trust you and seek out more information from you, they are willing to share some personal information in exchange for gated content, known as a content offer.
This is how small businesses generate leads. A visitor who reads your blog articles finds a call to action (CTA) at the bottom of one of your posts. The CTA is promoting a free ebook.
Once they click that CTA, they are sent to a landing page, where they fill out a form, giving them their name and email address. After the form is submitted, they receive an email with the ebook attached.
At the stage of developing your online presence for your small business and executing digital marketing roadmap and strategies, you’re hopefully seeing a spike in your website traffic. This traffic can create leads, but those leads are not guaranteed to close to become customers. So why is it so hard for small businesses to close deals and drive sales? Because you’re likely competing with bigger names that have much more brand recognition than you. Even in the smallest industries, you’re bound to encounter bigger competitors with deeper pockets.
The best way to drive more sales is to commit to being helpful at every customer touchpoint and stay human in every interaction you have with your audience. If people in your niche consistently believe they are learning from you and feel connected to you in an authentic, human way, they will eventually look up to you as an authority within your industry, trust you, and value your business enough to invest money in your products and services.
So these were the 6 Digital marketing startup challenges. I hope you found these helpful. For more blogs you can brows the main blog section.