Digital marketing helps to promote services/products in different forms. Digital marketing is also known as an online marketing, internet marketing or web marketing.
Digital marketing is just like a tree but it has so many branches such as banner advertising, search engine optimization, and pay per click. Digital marketing also includes e-mail, blogging, podcasting, and video streams.
Every marketer should know about these digital marketing questions & answers, let’s go ahead and know more about this dynamic sector:
Q.What is SEO?
SEO refers to Search Engine Optimization, this uses to increase the quality and quantity to get more traffic on your website. SEO helps to enlargement visibility to the website.
Q.What is SMM?
Social media marketing is a form of Internet marketing that uses social media channels. In this modern life, most of the people use social media. This media has been one of the best parts of advertising. Social media channels are, Facebook, LinkedIn, Twitter, Instagram, Google Plus, Pinterest etc.
Q.What is Email Marketing?
Whether you’re an owner of the small or big organization, communication always plays a key role in order to get engaged with the audiences. Through email marketing, you can promote the service/product and new seals with the customers.
Q.What is Mobile Marketing?
A cell phone has an important role in our lives; every industry needs to get connected with their target customers in order to generate revenue. It’s a multi-channel online marketing to reach the audiences through Smartphone & tablets.
Q.What is SMO?
SMO stands for Social media optimization; this is to generate publicity to increase the awareness of a product, service brand or event.
Social media optimization helps connect all of your social media accounts that point your potential customers where you want to get in touch them.
Q.What is inbound marketing?
Inbound marketing is a strategy which we use in many forms of inbound marketing such as content marketing, blogs, SEO, social media marketing etc. Inbound marketing offers numerous benefits for instance:
Shape a brand preference and influence future purchases, generate social media shares and inbound links, put customers in the driver’s seat, help fuel search engine optimization efforts, increase brand awareness.
Q.What is outbound marketing?
Outbound marketing is where a company contacts the customer and sends promotional messages. Outbound marketing is the opposite of inbound marketing, as in inbound marketing customers get in touch with the company when they need any assistance.
Q.What is a keyword in Digital Marketing?
Keywords play a key role in digital marketing; it helps to connect with the target audience. By identifying these keywords will help digital marketers no matter if you run a small or big business.
Keywords research helps to the target customers to find you through the common words. It helps to get them on your website and get engaged with them.
Digital marketing is a revolution in the marketing bandstand, since digital marketing came how it’s easy to get connected with the target audiences through email marketing, paid search (PPC, SERP), content marketing, mobile marketing etc.
Q.What are the key areas where you can use keywords to optimize the site ranking?
You can use your keywords with several places on your website; it will help to optimize the site’s ranking, I’m going to mention below where you can use them:
- information tabs
- Meta tags
Q.What is pay per click?
Pay per click also known by PPC and pay for a click. It’s kind of advertising that uses for the adver0tising. Advertisers have to pay some money for every their ad gets clicked. This is a way to get traffic to the website.
Q.What is Google Adwords?
This is a great medium to promote any service/products. Google AdWords is an online advertising service which is designed by Google. It helps to attract people to the ad and there are best chances to convert them into the lead.
Q.What should be the approach for effective Pay Per Click campaign?
Pay per click is an effective way to drag people to your website. PPC has the potential of getting traffic to your website and it also increases visibility online.
Here are few approaches to the making your PPC campaigns more effective:
- Landing page optimization
- Ad scheduling
- Ad extensions
- Write effective Ad copy
Q.What are the online marketing tools?
No doubt digital marketing has a great impact whether you’re a small or big entrepreneur. It gives freedom to work and offers more juncture to reach your target audiences by some enriching tools.
There are so many powerful tools that you can use for your business, they are, email marketing, content marketing, graphic design, SEO, Social media channels, Grammarly etc.
Q.What are the on-page optimization and off-page optimization?
SEO refers to search engine optimization; it plays a major role in order to enlargement visibility of the website. This can be divided into two parts one is On-page and Off-page.
On-page: On-page refers to optimize different parts of your website it helps to increase your search engine ranking. This controls capitally to your website its influences on your website.
Off-page: On-page has an authority to increase your authority of your domain by getting links from other websites. It shows how an authority works on the other website.
Q.What are the characteristics of the bad link?
Google is responsible In order to analyze whether your link is a good one or bad one. It helps to you a clear idea about the link how they perform and it has your own control.
The highlights of “bad links” are:-
- Links from sites that are unrelated to your sites
- Low authority domain
- Links from low Page Rank and Low traffic
- Links from those sites that are not in the Google index
Q.How many types are Meta tags there in SEO and what are their character limits?
Meta Title Tag-
Meta tag appears on the top of the browser, this is kind of a text generally it comes with 50-60 characters but Google can truncate it.
The Description Meta Tag-
This refers a short description of your webpage. Ideally, your description should be no extended than 160 characters.
The Keywords Meta Tag-
The keywords Meta tag was an important element for early search engines. It refers to related to your page.
Q.What is Google sandbox?
The Google Sandbox gets on new websites. With the good content, incoming links and strong Google Page Rank, a site is still gets affected by the Sandbox effect.
Q.What is black-hat?
Blackhat SEO uses to increase a website’s rank and visibility, it helps to attract more and more audiences, it also refers violate the search engines’ terms of service.
Q.What is white-hat?
White hat refers to optimize SEO strategy in the search engine optimization. It offers tactics, and technology to make a good impression. White Hat SEO is quick that used by those people who are looking for a better future with their website.
Q.What is gray-hat?
Gray-hat is easy to use as it helps to drive more traffic to the website. If I compare with Black-hat, Grey-hat SEO is much more productive than Blackhat SEO.
The reason Grey-hat SEO is less known because as soon as the search engines become aware that people are using these techniques, they take steps to prevent them, which turns a grey hat technique into a black hat technique.
Q.How many characters limit in & Meta description?
The Google generally truncates 300 characters, according to recent news by Google, this limit also increased in December 2017.
The Meta description should be descriptive so that reader knows well what it’s all about, the descriptions can be between 50–300 characters.
Q.What is the difference between PR and SERP?
Both terms used in the digital marketing:
PR: PR refers to page rank it measures to the quality of a page on the web. You can increase it by constructing more links, domain age and many other SEO factors although PR is almost closed as Google stop considering it.
SERP: SERP refers to search engine result page, when we search anything in the search engine (Google) the search result page is called SERP. It may be 1 or 10 or more.
Note: PR also known for Press Release where an individual can promote their service/product.
Q.Can you mention a difference between SEO and SMM?
SEO stands for “Search Engine Optimization” SMM refers to “Social Media marketing”, for the terms to tend to increase the traffic of a website.
SEO: Search engine optimization is the best way to your website and blogs to get them online with the top search engines like Google, Bing, and Yahoo. It also helps to get good SERP.
SMM: Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords; ideally, your content comes up first driving more awareness and traffic.
Q.What is 301 redirect?
301 redirecting is the process of forwarding one URL to other URL. The 301 redirect is a permanent redirect it gets between 90-99% of ranking power to the redirected page. The 301 redirect is the best method to redirect to a website.
Q.What are the key aspects of penguin update?
Penguin is an algorithm of Google, which keeps its target on Spam, has been released and updated many times with different versions and different actions.
- Remove bad links
- Remove spam
- False positives,” sites that were caught by mistake, may escape.
Q.What are the key aspects of panda update?
Panda is one of the best algorithms which uses for content. It helps to check the quality of a content. Panda helps to improve the search in Google. Latest version focuses on quality, design, speed, images and many more helpful things.
Q.Why is the title tag valuable on the website?
A title tag is an HTML essence that explains the title of a web page. You can find the title tags which display on search engine results. This is so important for usability, SEO, and social sharing.
The title tag of a web page refers to be an accurate and short description of a website.
Q.What are webmaster tools?
The Google webmaster tools help to know more about the various features of the tool, it also helps to give you insight into what data can be found within.
Google webmaster is a network for Google to communicate with all the webmasters. Google webmaster lets you know if any malicious activity goes on the website.
Q.How do backlink tools work?
Backlink tools are important to save the time and offer to get high PR. By standstill, a backlink is so lucrative in Search Engine Optimization. Due to their importance and as they are helpful, you should keep them on your priority list
Q.What is the most effective way to increase traffic to a website?
When we talk about an effective way of increasing traffic to a website, SEO and content marketing plays an integral part to increase traffic on to the website.
- Guest Post
- Build social media audiences
- Use paid ads
- Run promotions
- Post content on social media channels
Q.What are the types of digital marketing?
Digital marketing is a broad medium that covers all forms of marketing, it calls online and internet marketing too.
Here are some types that are being used these days:
- Email marketing
- Search engine optimization
- Pay per click
- Social media marketing
- Viral marketing
- Video marketing
- Affiliate marketing
Q.What is the difference between direct marketing and branding?
The digital marketing/communication is categorized into two parts-
Here are two types of marketing:
Inbound marketing takes help from social media, digital content in e-books, webinars or e-newsletter in order to increase the number of clicks on links and learn more about a company and the services.
Outbound marketing refers to placing ads, cold-calls, e-mails or reach out to the potential customers through digital forms.
Q.Mention What Are The Key Areas Where You Can Use Keywords To Optimize The Site Ranking?
For better page ranking, you must use the keywords in following areas:
- Keyword in Website URL
- Keyword in Website Title
- Keyword in Meta tag
- Keyword in Web page content
- Keyword density in body text
- Keywords in Headlines
Q.What Should Be The Approach For Effective Pay Per Click Campaigns?
For effective Pay Per Click campaign, you need to do following things:
Add more PPC keywords
You can skyrocket the reach of your pay per click, it helps a lot by adding more keywords that are suitable for your business, you
Split Ad groups
By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate.
Review costly PPC keywords
Review expensive and underperforming keywords
Refine landing page
To categorize with individual search queries modify the content and call-to-action of your landing page
Q.What is the Online Marketing Tools?
Some of the useful online marketing tools are:
- Google Analytics
- Digital point keyword tracker
- Crazy egg heat maps
- Keyword discovery
- Stumble Upon
- XML Sitemap Generator
- Favicon generator
- Submit Express Link Popularity
Q.Can Social Media Marketing Really Help the Business?
Everyone loves to spend their time on social media channel whether Facebook, Instagram, Twitter, Google Plus etc. In fact, not utilizing social media marketing can actually harm your business. There can be seen how entrepreneurs are using social media to grow their business.
Q.How can you categorize the digital marketing?
Digital marketing is a tree which has several branches, for instance: Affiliate Marketing, Content Marketing, Email Marketing, SEO, SEM, Social Media Marketing, Influencer Marketing, Viral Marketing, Remarketing, PPC and Online PR.
Q.What is mobile phone advertising?
As most of the people use Facebook, Instagram, and Google on the mobile phone, it creates best chances of the advertising. Mobile advertising is a medium of advertising which appears on mobile devices such as smartphones.