Digital marketing is growing rapidly; we all are being witnessed with the changing evolution. This revolution is offering the opportunity to kick-start a factual career. If you just completed your 10+2 and looking for further study then google Digital marketing course is one of the best choices.
Today, we are going to discuss how you can attain a course. The way of technology is changing day-to-day. Course method is also changing, if you like to spend time on Internet then you can join an online course. Yes, Google offers online courses free of cost.
Check out some courses offers by Google online:
Adwords Fundamentals –
We all know advertising helps to promote services/products through ads and know who the target audiences are. But using AdWords, you get more power to reach to the possible audiences.
This course will help students to develop their basic understanding of AdWords.
After studying this course you will be able to define:
- Understanding the digital marketing and online channels.
- How to implement your marketing strategy and optimize your campaigns.
- You will learn about online advertising, AdWords campaign, display, mobile, and video.
- Learn how to create online branding
- To create websites and other sites
- Know how to get online audiences through your website
- Learn how to promote your brands through social media for instance: Facebook, Twitter, LinkedIn, Instagram
- To create multi-channel strategy through PPC, email and other marketing objectives
Display Advertising –
In this course you can know about your audiences who are visiting your website through YouTube video, checking their Gmail account, or using mobile sites and apps.
Display advertising course will cover the different kind of ads, about their function and how to work through campaign management.
Mobile Advertising –
This course structured to introduce students to the components of mobile advertising, it also prepares for Mobile Advertising exam. You will learn about the mobile campaign and how they work in the marketing.
Video Adverting –
Everybody loves to see videos if they want to find any information, in fact, a video is an effective way to make a straight connection to the possible audiences. The way Google made this course, it explains what importance of video is; know how a video campaign work and share content through video advertising.
Shopping Advertising –
Life is modern now and most of the people like shopping online. This course will share concrete ideas of shopping advertising. After learning about this course you can put your product’s images, pricelist, and business name.
This course covers how to create a campaign with optimization and how you can be an expert in the shopping advertising.
Special Demo Session for Working professionals, To register: Click Here
Analytics Advertising –
In this course you will learn about Google Analytics and how it works; it also teaches about the important Complete the Analytics. It courses to prepare for the Analytics IQ exam and learn how Analytics works, how to create a Google Analytics account, collect data, navigate reports and more.
Google My Business –
This is a free tool that helps to business owners in order to keep their info on Google Search and Maps. Google My Business always keeps you ahead with the correct information, just after a verification process.
You can add and edit info for instance: your address, working hours, and the photos. It has a reviews option too where your customers can send a feedback about your product/service.
After reading this article, I hope you have much better ideas about digital marketing courses on Google. Now you can decide a course that appeals you most. However, if you have any suggestion or question, you can drop in the comment section.