SEO is a continuous process and Google regularly releases new updates to its search engine algorithm. Panda, Penguin, and hummingbird were the biggest updated that Google made. In spite of all these changes on the page, SEO has not really changed that much.
Google loves you only when your audience loves you. Google actually wants the visitor to be when he visits on a particular web page and there is only one source that makes google sure that the visitor is actually satisfied and that is the total time spent consuming the content on that page. This article is all about how you can increase your search traffic and get a better ranking on search engine results. Here are some points that you should take care of:
1.Loading speed of your website
Nobody likes waiting for anything so why would your visitor like waiting for your web page to be loaded? A survey made in India only says 42% of visitor will skip your web page if it does not load within 3 seconds. Also if you are running an e-commerce website more than half of the visitors will avoid buying from your platform if the loading speed of your is low most of the visitor does not feel comfortable making payments on the websites that loads slow. So there is no doubt in saying site speed absolutely affects rankings.
Content is the backbone of any business and also the most important component of on-page SEO. You must have heard about the saying “Content is king” but without SEO great content is just like a great book that’s hidden from the reader’s eyes. You’ll also notice that when you start creating valuable content, you’ll see a corresponding increase in traffic from long-tail searches, a very specific keyword phrase indicating buyer positioning and urgency. These help search engines give preference to your web page because you are helping people solve problems with your content.
Over time the usability of meta tags in SEO has changed with the changes of Google’s algorithms, but it is still a good practice to pay attention to meta tags.
In on-page SEO, the major types of meta tags that you should pay attention to are: Title tags and meta description Title tags define the title of your web page. They’re mostly used to display preview snippets of your web pages. When you’re writing your title tag, it should be short, clear and descriptive but you should not duplicate content from the page content. The meta description is what search engines use to gauge what topic you’re writing about and the exact audience that they should send to that page. So, make it descriptive and short – no more than 160 characters.
4.Optimization of Crawlability
having a crawl-friendly web page is a fundamental SEO practice. SEO was never a “set it and forget it” proposition and it never will be. It’s a continuous learning process, wherein you put yourself in the shoes of your customers and create remarkable content that they want to read.
Remember, remarkable content will only improve your search rankings, if it triggers high engagement and sharing, on both mobile and desktop platforms. Also, interlinking internal blog pages is an important step towards improving your site’s crawlability. Remember, search engine spiders follow links. It’s much easier for them to pick up your fresh content page from a link on your homepage than by searching high and low for it. Spending time on link building knowing how spiders perform can improve search engine results.
5.Mobile-Friendly and Responsive
On April 21, 2015, Google set up standards that force every site owner to consider mobile users. It was predicted that the update could affect over 40% of Fortune 500 websites. No doubt the passion that Google has for smartphone users will only increase in the coming days. That’s because smartphone usage is only going up with each passing day. One of the biggest reason for this is the possibility that a smartphone offers. If you are in outdoor and you want to google something a smartphone would be your first preference. Google will know the scenarios. So your web page must be mobile friendly and responsive.
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