Why Digital Marketing is on High Demand
The term Digital marketing got famous in india in 2008 when the social media platforms
like Facebook and Twitter started booming among the people.
By 2020, it is estimated that there will be 180000 jobs in the digital marketing industry in
Delhi alone. Demand for digital marketing services is at an all time highest boom and
the best thing for the job seekers is demand is greater than supply. The greatest
obstacle to meeting this demand for digital marketing services is the skills gap between
the expected supply and demand of digital marketing professionals. Consumers are
using multiple devices to surf the Internet. It is no wonder that digital marketing
consultancies are rising to the top of the digital marketing ecosystem. Businesses want
to apply fresh strategies that yield real results in sales/conversions and brand
Why demand for digital marketing?
Digital marketing services are high in demand by competitive B2B and B2C businesses.
There are a multitude of reasons why the demand for digital marketing is so great, but
here are some of the main ones.
1) Digital marketing requires experience and technical skills
Before web 2.0, marketing was relatively straightforward and upfronted. Printed
brochures, magazine advertising, television and direct mail were effective ways to
increase brand awareness, promotions and conversions. In-house staff can be trained
in marketing to consumers; there were very less channels of marketing as compared to
today. The explosion of social media, fast speed broadband and Internet traffic via
mobile devices has changed the approach to marketing completely. In order to reach
consumers, marketers have to use cross-device and multi-channel digital marketing.
Areas of digital marketing specialization renders many in-house staff useless.
Employees could not keep up with the specialized skill sets required to market
effectively. The demand for digital marketing expertise and specialization is a direct
result of consumer behaviors online.-
2) Globalization/localization creates fierce competition.
For the first time in history, smaller companies could compete with titans online. The
Internet is an equalizer. In an age where businesses can run 24/7 365 days a year on
the Internet, everyone is trying to maximize profits. Globalization and localization makes
the competition fierce for every size of business. Demand for digital marketing services
is growing to adjust to a global customer base and increased competition.
3) Digital marketing agencies specialize in every size and niche
Businesses large and small are beginning to see the financial benefits of digital
marketing. In the last decade, small business attitudes towards hiring digital marketing
services are changing. Digital marketing agencies that specialize in small business
clients are becoming popular as businesses move away from Yellow Page ads and
offline listings. Digital marketing service fees can be customized for smaller sized
4) Digital marketing agencies can justify marketing spend
Digital marketing agencies use metrics and reports to measure the performance of their
digital marketing strategy. This is helpful for CMOs to negotiate with the CFO in allowing
for larger digital marketing budgets.
5) Digital marketing is evolving
A company may hire digital marketing services for a year and realize they no longer
need that service. The digital landscape is unpredictable and demand for different skill-
sets fuels the growth of more digital marketing services. Furthermore, hiring digital
marketing experts alleviates the stress in adapting to new trends.
6) Outsourcing digital marketing is cost efficient
Digital marketing services can help companies reach their marketing goals and allow in-
house staff to do other things. Hiring digital marketing services allows companies to
save time in training their own staff and the stress of keeping up to pace with changes in
the digital space. After all, running a business efficiently and well is the main concern of
every senior executive.
The same way learning digital marketing is important in order to grow in the digital
generation whether it’s an individual or an organization. There are so many institutions
that offers you to learn digital marketing and HIAIM is one of the best institutes that
provides digital marketing course. HIAIM is powered by Hitech institute and with trust of
16 years this institute allows you to put your first in the digital marketing industry.and
offers you unlimited opportunities to grow in job or business whatever you choose.