In a facile way, the term “digital marketing” involves promotion of products or brands through varied forms of digital media. It is entirely different from traditional marketing method.
Earlier the marketing of any products and services were done via radio, TV, billboard and print media but they were less effective, as these medium do not offer instant feedback and report. However, with the evolution of new technology, this decade has witnessed the huge transformation in the marketing process. This new form marketing is termed as “Digital Marketing”.
The Digital Marketing is a marketing or advertising process, which comprises of various tentacles including the internet, mobile technology, display advertising and much more. This era is going through a great technological renovation from traditional to the digital world.
These days the business industries worldwide are more inclined to digital marketing, as It can be increasingly incorporated into marketing plans, and as people more into using digital devices instead of going to physical shops.
The boundaries of digital marketing activities are not limited; it has huge limbs and is regularly updated time to time. It includes search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
The Digital marketing revolves around the Internet, which has turned to be a very effective communication vehicle as well as very powerful marketing medium as the recent Double-click acquisition by Google revealed.
The Internet is used to push a message to someone through email, IM, RSS, or voice broadcast as well as to pull the real-time customer through digital ads. In digital marketing, different activities can be integrated within an ad campaign availing the organization sees in the real-time performance like what is being frequently viewed, responses rates and lead generated.
With the advent of modern technologies, small and medium business firms are putting all their efforts to survive in a competitive business scenario. The Digital Marketing is the recent terms, which has become very popular in a few span of time among the SMEs and large enterprise. It avails the business firm a global platform and also helps to target their customers directly.
When we talk about marketing, the digital marketing is one of the most advantageous yet economical as compared to all other marketing tools. It really doesn’t matter, what kind of business you run, marketing is the most important part to stand in the huge industrial crowd. People are more likely to buy goods or services from companies that are feasible to them. If you want your business to stand out from others, then you should be more careful with advertising strategy as it determines the success of the business in the long run.
We live the world, where the internet has seized the entire world. So there is no wrong calling it 'internet age'. As we often say change is good and it proving to be truer in terms business marketing. These days’ businesses have immense opportunities where they can gain potential customers. The Internet is bliss for business houses as the large group of people are connected through World Wide Web and other digital platforms.
Search Engine Optimization referred as SEO in general terms, which aids the websites to get noticed on the different search engine result page for different keywords.
The Process includes measurable link-building and the developing of quality and effective content respective to the work.
Pay Per Click generally termed as PPC is method, which helps direct traffic to the website from Search Engines for targeted keyword terms. The advantage of this process is that, we need to pay only for the clicks that we have received.
The PPC is one of the most effective digital marketing tools, which shows instant results as it direct visitors quickly and also lets you monitor your budget and ROI in properly. If you have gained the excellence and experience in Google AdWords, then it can benefit your company to take full profit of the potential benefits of PPC marketing.
The Email Marketing is one of the most traditional forms of digital marketing, despite the fact it can generate exceptional results if every email is being personalized.
The things like catchy “Subject line” and “brief message” make the customers to visit the targeted page.
The Social Media is the most eminent as well as very cost effective digital marketing tool, which highly effective in terms of engaging existing customers and to establish a brand name in various social media Platform. It helps you to target customers not only in a particular region but across the globe.
The Content Marketing is famous buzz in digital world. It includes blogs, eBooks, webinars, White papers and a variety of other outlets.
The information that we subjected should answer some general question or show some solutions to the problem.
The Digital Display Marketing consist paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to your business.
These works effectively as the pages displaying these advertisements are conveying the message you want to convey to your customers throughout website.
Digital Marketing is most effective tool and must not be ignored at any cost, while advertising your products and services. If a company wants to boom in the industry it should follow the latest trend as almost everyone across the world is now visible online and even addicted to it.