Making in not so complicated, in a simple way Search Engine Optimization is the online operation or process of boost the visibility of an online address on organic search engine result pages like Google, Bing, Yahoo and other search engines by inducing or integrating search engine supporting elements into a website.
It mainly focuses on enhancing the visibility of the website so that maximum viewers get driven towards the targeted online address. A productive search engine optimization campaign will have carefully selected relevant keywords and the on-page optimization designed to make it eminent for search engine algorithms.
Search engine optimization is divided into two categories: on-page, and off-page optimization. In on-page optimization, the website elements like a web page, HTML code, textual content, and images are optimized, whether in Off-page optimization back links (links to the targeted website, which is being optimized, from other websites having the same kind of products and services).
Before going further, let me tell you that search engines are not humans. When we look for something on the internet, our perspective of viewing web page is far different from the search engines. Unlike humans search engines give out results by crawling through the web pages, looking at particular site items, as they are text-driven. You will be surprised to know within a blink of an eye the search engines perform several activities to deliver search results like crawling, indexing, processing, calculating relevancy, and retrieving.
The maximum web traffic is directed through by the commercial search engines like Google, Bing, Yahoo!, MSN. However, social media is also the effective medium to drive your target audience but very less in comparison to search engines. This is right in every situation, be it content, services, products, information, or anything else.
Search engines are unique as they offer, what you exactly looking for. In a case, if search engines are unable to find your website, then you will not get enough traffic on your targeted website, which you need for the growth of your business.
Search engines are sharp-witted, yet they need some external help. Most of the search engines keep on working to modify their technology to crawl through the websites more efficiently and return better results to users. But still, they are not humans.
However an effective SEO can drive maximum traffic to your websites, and if you do not optimize the search engine regularly, your site will lost, deep in the search results.